Archive for ford fiesta

Quality = Less Repairs & Customer Loyalty?

Posted in Rants with tags , , , , , , , , , on February 17, 2009 by JD

fiesta The Salt Lake Tribune’s Autos section this past  Friday cited a pilot that Ford Motor Company conducted over the course of the past year or two. The pilot was to see what would happen if they increased the overall quality of their vehicles by not cutting corners like usual and going for the cheapest parts available.

This pilot had the most amazing results, nothing anyone could have ever predicted…..required warranty service repairs dropped drastically, saving the company millions of dollars and customer loyalty increased!!

Seriously Ford??? You actually had to pilot a program to see what would happen if you made quality vehicles?? This is just sad and is a true testament as to why the US automakers are in such dire straits right now.

On a lighter note…..Ford did finally figure out that all the cool cars they make for the European market for years just might fly in the US as well.  The EU version of the Ford Fiesta will be introduced stateside in 2011 (and believe me, this is not the ghetto Fiesta we in America know) and they are currently running a contest to find 100 people to be the first to “own” one.  All you have to do is create a short video telling them why you should be chosen and then upload it to Youtube.  100 winners will get to “own” the car for 6 months, plus, Ford pays your gas and insurance.

Make Noise!