Archive for automobiles

Quality = Less Repairs & Customer Loyalty?

Posted in Rants with tags , , , , , , , , , on February 17, 2009 by JD

fiesta The Salt Lake Tribune’s Autos section this past  Friday cited a pilot that Ford Motor Company conducted over the course of the past year or two. The pilot was to see what would happen if they increased the overall quality of their vehicles by not cutting corners like usual and going for the cheapest parts available.

This pilot had the most amazing results, nothing anyone could have ever predicted…..required warranty service repairs dropped drastically, saving the company millions of dollars and customer loyalty increased!!

Seriously Ford??? You actually had to pilot a program to see what would happen if you made quality vehicles?? This is just sad and is a true testament as to why the US automakers are in such dire straits right now.

On a lighter note…..Ford did finally figure out that all the cool cars they make for the European market for years just might fly in the US as well.  The EU version of the Ford Fiesta will be introduced stateside in 2011 (and believe me, this is not the ghetto Fiesta we in America know) and they are currently running a contest to find 100 people to be the first to “own” one.  All you have to do is create a short video telling them why you should be chosen and then upload it to Youtube.  100 winners will get to “own” the car for 6 months, plus, Ford pays your gas and insurance.

Make Noise!

Nate Wade Love

Posted in customer service with tags , , , , , on December 30, 2008 by JD

My wife and I bought a new car last summer and after a full 10 hour day of car shopping (my wife was 9 months pregnant at the time mind you, so some of you will appreciate what that means) we decided to to with the Subaru Legacy we drove at Nate Wade Subaru. Why Mr Wade over the others? Customer service folks…customer service.

A relaxed, friendly neighborhood environment and an absolutely no pressure sales experience is what did it for us. The salesman knew his stuff and every employee there made us feel like a member of the family.

I took the car in for its first oil change, and even after 4 months, nothing has changed. The dorky cousin was back for a visit and they once again made me feel right at home.
The first oil change was free and they threw in a valve stem cover to replace the one I had already lost. I found a free bottle of touch-up paint in the car when I got in to drive away. Plus, the coffee I had while there was great!! Not the usual crap you get for free which has probably been sitting out for days.

Way to Nate Wade… Kudos to you.